title
InCulta
product
Branding
There is a lot of talent yet to be discovered and faster ways to get books to readers. More than just a book-selling platform, InCulta wants to be a reference in the Portuguese literary world, bringing the community closer together through the Portuguese language.
InCulta is a library dedicated to promoting and supporting Portuguese-language literature. As the sole designer, I was responsible for creating the brand identity and overall experience.
Collaborated with the team on concepts and campaigns.
Designed the logo and brand expression.
Applied the brand across multiple online and offline channels.
Developed the website using Figma and WordPress.
Created graphics for print, merchandise, and fair stands.
Where others see books, InCulta sees stories and connections.
Taking this as our foundation, we created a brand that's authentic and easy to get. Because in the end, it's about being accessible to everyone: readers, authors and enthusiasts.
Being InCulta’s “home” everywhere, and in everyone who desires to get to know Portuguese language books, the brand displays a variety of forms and shapes with a strong colorful impact. The outcome was a easy to reproduce and memorable brand, that will leave an impression in every event that is present trough Portugal.
