title
Qurator
product
Branding
In an era of sustainability pratices, where people and business care more and more about having sustainable practices and eco principles, Qurator emerged to create a bridge between all these minds and businesses in tech.
As the first world decarbonization platform, their mission is to share and make acessible innovative solutions designed to address a broad range of environmental challenges and promote sustainable development. Our goal was to create an identity with a captivating brief: create a brand that transmitted the hopeful and fun opportunity to join the decarbonisation community.
As a brand designer for the Qurator marketplace, my role was:
Collaborated with the client team in brainstorms to shape
the brand vision and positioning.Established the brand universe, including color palette, typography, and digital communication style.
Designed vibrant iconography, illustrations, infographics,
and UI graphics for multiple channels.Created a comprehensive brand book to ensure consistency across all touch points.
The new brand identity influences every aspect of Qurator business — from our underlying strategy and brand values to the public-facing logo, graphic system and color palette.
Creating a vibrant and adaptable style was a challenge, so we embraced the emerging trend of Bento layout design to enhance our brand communication. The dynamic blobs and colorful palette convey our capacity for connection and transformation.
