title
Zeropact
product
Product Design
Zeropact's mission is to foster sustainability through and intuitive and acessible platform, driving actionable steps for everyone and every retail towards a Net-Zero future.
We evaluated existing platforms to understand their offerings, identify gaps, and ensure our platform could offer something new and more user-friendly and with the business owners we identified two primary personas.
Our team conducted an in-depth analysis of the ZeroPact goal to develop the User Journey based on the two personas defined for
this application. The process included:
Project evaluation
Desk research
Heuristic evaluation
Value proposition development
Persona & Journey Mapping
Information structure and architecture
Our challenge was to present the platform’s intelligence in a clear and user-friendly way, which we achieved through intuitive design and robust data visualization.
The Design System ensured consistency and adaptability, evolving from basic UI components into a fully integrated, modular interface. My role in this phase of the project was to apply the existing brand to the platform, focusing on readability and hierarchy to enhance the user experience.
